RAKBANK UAE NATIONAL DAY ACTIVATION

Objective:

To design and deliver a UAE National Day celebration for RAKBANK, creating an engaging experience that reflects the country’s heritage, culture, and spirit of unity.

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Concept:

The event embraced a traditional Emirati aesthetic, with kiosks inspired by heritage markets offering traditional F&B and cultural entertainment. A curved branded digital screen acted as a central engagement feature, bringing guests together through dynamic visuals and interaction.

At the heart of the concept was a large UAE flag installation made from cardboard boxes, each containing a plantable pen that guests could take home and grow. The installation symbolized unity, sustainability, and the idea of planting seeds for the future of the nation.

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Highlights:

• Heritage-inspired traditional kiosks and activations

• Curated traditional F&B and cultural entertainment

• Curved branded digital screen creating an interactive centerpiece

• UAE flag installation with plantable pens, encouraging guests to grow trees and celebrate sustainability