Objective

To ideate and execute the rebranding launch of Mina Island in Ras Al Khaimah, alongside the launch of Mirasol by RAK Properties.

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Concept

Designed as one of RAK Properties’ largest events to date, the experience was built around “Life @ Mina.” Each section represented a different district of the island through projections, architectural forms, immersive visuals, AR/VR experiences, and interactive moments. The journey culminated with the launch film revealed alongside a live orchestral performance.

 

Highlights

• Full event setup completed in one day

• Immersive pre-function experience zone

• Elevated platform rising 3 meters above ground

• Falling projection fabric installations

• Dynamic lighting reflecting the colors of the island

• Each zone representing a district of Mina Island with its own mood and experience